Why User Experience Is Important
User experience is vital to a website’s success. You need to ensure that your site is easy to navigate, responsive across different devices, and more importantly – it needs to be engaging. If you can accomplish these three things, then you will have a successful user experience. In this article we are going to discuss 5 essential steps for building a successful user experience on your website:
1) User research
2) User defined design principles
3) Designing with customer feedback in mind
4) Getting feedback from users during the design process
5) Testing your designs
User Research
This is the first step to building a successful user experience. You need to understand what your users are doing on your website, how they navigate through it and where their pain points are. There are several types of research methods that you can use including surveys, interviews, focus groups and more in-depth analytics tracking tools like heat maps or eye tracking.
User Defined Design Principles
Once you have enough information about your users, it is important to define design principles that match what they are looking for. This will ensure that the user experience on your site meets their expectations and requirements. You can ask them directly or infer from their behaviors. If most of them spend time in a certain part of the website, then there must be a good reason for that. It is important to not only define design principles but also see how they are performing across different devices and browsers.
Designing with Customer Feedback in Mind
When you start designing your website, it is critical to include customer feedback throughout the process so you can adjust accordingly if necessary. Again, this might require several rounds of getting feedback from your users. Most people do not realize how much they change their mind about a design once it is built, so you need to make sure that there are no surprises down the road with issues in user experience.
Getting Feedback during the Design Process
You should be constantly getting customer feedback throughout each phase of building your website and asking for their feedback. This is where you can make the necessary changes to ensure that your website has a good user experience. You need to define what type of customer feedback you are looking for at different stages of development, whether it’s about wireframes, color schemes or layout design.
Testing Your Designs
Once your site goes live and customers start using it, make sure that you are testing your designs to see how they react. This is the only way to find out if users are having any issues with navigating around or finding information on your website.
In conclusion, user experience is vital to a website’s success. You need to ensure that your site is easy to navigate, responsive across different devices and more importantly – it needs to be engaging. If you can accomplish these three things, then you will have a successful user experience on your website. In this article we discussed five essential steps for building a successful user interface.
Why Partner With Evolved Designs
There are many eCommerce store owners who already have e-stores up and running but just aren’t making the money they feel that they should. As e-commerce specialists, Evolved Designs can take an existing eStore and overhaul it to give you better traffic through improved SEO, higher conversions via better design or more targeted keywords or by looking at customer experience or simply moving the ecommerce site to another platform. e-commerce marketing agencies must be in tune with industry trends so your e -commerce consulting partner not only knows what works now but has ideas about what will work tomorrow in the future, as your business grows.
We help with implementing online best practices, payments, checkout, coupons, conversion optimization, payments, shipping, returns, SEO content management, and many more.
For more information on how Evolved Designs can help your business, please email us at support@evolveddesigns.net or call (817) 918-0436 for a free consultation with an eCommerce marketing agency today!
