Why Conversion Rate Optimization Is Important
Many businesses want to increase traffic to their website, but fail to focus on conversion rate optimization once they get there. SEO is just one of the many ways that you can generate more revenue for your business. This article includes SEO tips and tricks that will help improve search engine rankings of your site, as well as content marketing strategies that will entice people into making purchases from your store. SEO and SEM can help you get found online, but it is up to your business to convert those visitors into sales.
What You Can Do
The first thing that you should do when trying to optimize a website for SEO purposes is make sure the site has been well-coded. Search engines need to be able to crawl websites in order for them show up on search engine results pages. SEO is all about making sure that your site, and its content, are search engine friendly.
The next SEO tip for ecommerce sites is to include keywords throughout the website in a natural way. It does not work well when you attempt to stuff certain keywords into the text of your site over and over again because this can get you penalized by search engines. SEO and SEM should be incorporated into the site naturally so that readers don’t even notice it exists, but Google has a way of finding those keywords hidden in your content.
Including images on your blog posts can improve SEO results as well because they help take up space within the post. This means that you will have more keywords and SEO in your post, which will make it show up higher on a search engine results page. Remember to use SEO for images too because this is what helps them get ranked high within the search engines as well.
Writing great content can be one of the most important SEO strategies that you implement when trying to increase traffic from visitors coming from search engines. SEO and SEO content should be helpful to visitors who are searching for information related to your business or industry, so that they will keep coming back again and again because of the great value you provide through it.
The final SEO tip is to make sure there is a call-to-action at the bottom of every page on your site so that you can convert SEO traffic into revenue. SEO and SEO should not stop at the point of making sure your site is search engine friendly, but it should include converting those visitors into customers as well.
SEO tips are just one small part of what goes into improving website conversion rates for businesses. If these strategies seem overwhelming to implement on your own, you should consider our SEO services, or from a company that specializes in SEO like we do.
Why Partner With Evolved Designs
There are many eCommerce store owners who already have e-stores up and running but just aren’t making the money they feel that they should. As e-commerce specialists, Evolved Designs can take an existing eStore and overhaul it to give you better traffic through improved SEO, higher conversions via better design or more targeted keywords or by looking at customer experience or simply moving the ecommerce site to another platform. e-commerce marketing agencies must be in tune with industry trends so your e -commerce consulting partner not only knows what works now but has ideas about what will work tomorrow in the future, as your business grows.
We help with implementing online best practices, payments, checkout, coupons, conversion optimization, payments, shipping, returns, SEO content management, and many more.
For more information on how Evolved Designs can help your business, please email us at [email protected] or call (817) 918-0436 for a free consultation with an eCommerce marketing agency today!