In the rapidly evolving digital landscape, Scan Screener faced a significant hurdle. Their website, a cornerstone in the background search industry since the early 2000s, had become outdated. The challenge was not just a cosmetic makeover; it required a fundamental overhaul in functionality and user experience to stay competitive and relevant in the market. The site’s outdated interface, slow loading times, and lack of modern features were not only impacting user engagement but also hindering Scan Screener’s ability to attract new business and retain existing clients. In an era where speed, efficiency, and accessibility are paramount, their digital presence needed a complete transformation to meet the demands of today’s tech-savvy users.
Evolved Designs Steps In
This is where Evolved Designs stepped in. Known for our comprehensive expertise in digital marketing and web development, we were poised to breathe new life into Scan Screener’s digital presence. Our goal was clear: transform the website into a modern, efficient, and user-friendly platform. Our team conducted an in-depth analysis of the existing site, identifying key areas for improvement, including user interface design, site architecture, and backend functionality. We collaborated closely with Scan Screener to understand their business objectives, target audience, and the unique challenges they faced in the background search industry. This collaborative approach ensured that our redesign and development efforts were perfectly aligned with their business goals and user expectations.
Our Approach
- Modernizing the Look and Feel: We initiated the project by revamping the website’s design. The new design was not only visually appealing but also optimized for user engagement and conversion. We introduced a modern, clean, and intuitive interface that resonated with the users’ expectations of a contemporary web experience. The design was responsive, ensuring a seamless experience across various devices and screen sizes. We also improved the navigation structure to make it more intuitive, allowing users to find the information they need quickly and efficiently.
- Integrating Advanced REST API: To enhance the website’s performance, we integrated a new REST API. This upgrade significantly increased the speed and reliability of background searches, offering a seamless experience to the users. The new API not only improved the speed of data retrieval but also allowed for more complex queries, enabling Scan Screener to offer more comprehensive background search services. This integration was a crucial step in ensuring that the website could handle increased traffic and complex search requests without compromising on performance.
- Implementing Email Notifications: Understanding the need for prompt communication in background checks, we introduced an efficient email notification system. This feature ensured that users were promptly updated about their search status, enhancing customer satisfaction. The system was designed to be both reliable and secure, ensuring that sensitive information was protected while keeping users informed. This addition was particularly important for Scan Screener’s corporate clients who required timely updates for their background check requests.
The Impact
- New Business Contracts: Post-launch, Scan Screener experienced a surge in business, securing several new contracts due to their enhanced digital capabilities. The new website played a pivotal role in demonstrating Scan Screener’s commitment to innovation and customer service, attracting clients who valued these qualities in a background search provider.
- Expansion of Services: With the new robust platform, they expanded their offerings to include address traces and white-label services, diversifying their business and increasing revenue streams. This expansion was not only a testament to the scalability and flexibility of the new website but also to Scan Screener’s ability to adapt and grow in a competitive market.
- Customer Satisfaction: The improved user experience led to increased customer satisfaction and loyalty, cementing Scan Screener’s position as a leader in the background search industry. The feedback from users was overwhelmingly positive, with many praising the ease of use, speed, and efficiency of the new system. This increase in customer satisfaction not only helped in retaining existing clients but also in attracting new ones through word-of-mouth and positive reviews.
Conclusion
At Evolved Designs, we don’t just build websites; we create digital experiences that empower our clients to achieve their business goals. The success story of Scan Screener is a testament to our commitment to excellence and innovation in the digital world. Our approach goes beyond mere technical development; we focus on creating solutions that drive business growth, enhance user engagement, and build lasting relationships with customers. Scan Screener’s transformation is just one example of how we can help businesses evolve in the digital age, and we are excited to continue this journey of innovation and success.