Quiz: Pay-Per-Click Advertising (PPC)

Question 1: Which platform is the most commonly used for PPC advertising?

A. Facebook Ads B. LinkedIn Ads C. Google Ads D. X Ads

Question 2: What is the main benefit of PPC advertising compared to organic search?

A. It guarantees conversions B. It provides immediate visibility C. It costs less in the long run D. It does not require optimization

Question 3: Which of the following is NOT a common PPC pricing model?

A. Cost Per Click (CPC) B. Cost Per Impression (CPM) C. Cost Per Acquisition (CPA) D. Cost Per Visit (CPV)

Question 4: What does Quality Score in Google Ads measure?

A. The relevance of your ad, keywords, and landing page B. The cost of your ad C. The number of clicks your ad receives D. The number of ads in your campaign

Question 5: Which of the following factors influences ad rank in Google Ads?

A. Bid amount B. Quality Score C. Expected impact of ad extensions D. All of the above

Question 6: What is the primary goal of remarketing in PPC campaigns?

A. Targeting new users who have never visited your site B. Showing ads to people who have previously interacted with your website C. Lowering the cost of PPC ads D. Increasing organic search rankings

Question 7: Which type of PPC ad format is best for e-commerce businesses?

A. Text Ads B. Responsive Display Ads C. Shopping Ads D. Video Ads

Question 8: What is a negative keyword in PPC advertising?

A. A keyword that performs poorly B. A keyword that prevents ads from showing for irrelevant searches C. A keyword with a high CPC D. A keyword that appears in competitor ads

Question 9: Which metric measures the percentage of people who clicked on an ad after seeing it?

A. Cost Per Click (CPC) B. Conversion Rate C. Impression Share D. Click-Through Rate (CTR)

Question 10: What does A/B testing in PPC campaigns involve?

A. Testing two variations of an ad to see which performs better B. Lowering bid prices to increase profitability C. Switching between manual and automated bidding D. Running ads on two different platforms

Question 11: Which bidding strategy automatically adjusts bids to maximize conversions?

A. Cost Per Impression (CPM) B. Enhanced CPC C. Target CPA D. Manual CPC

Question 12: Why is ad relevance important in PPC campaigns?

A. It improves Quality Score B. It helps lower cost-per-click (CPC) C. It increases click-through rate (CTR) D. All of the above

Question 13: What is the purpose of landing page optimization in PPC campaigns?

A. To improve page load speed B. To ensure a better user experience and higher conversions C. To increase website traffic D. To reduce the ad spend

Question 14: What is the role of ad extensions in PPC campaigns?

A. To increase the length of an ad B. To show more ads per campaign C. To provide additional information and increase click-through rate D. To decrease CPC