Quiz: Social Media Marketing (SMM)

Question 1: Which social media platform is particularly effective for B2B networking and professional content?

A. Facebook B. Instagram C. LinkedIn D. X (formerly Twitter)

Question 2: What feature on Instagram allows businesses to tag products directly in their posts for seamless e-commerce integration?

A. Stories B. Reels C. IGTV D. Instagram Shopping

Question 3: Which platform is known for real-time engagement and trending topics, making it suitable for brand conversations?

A. X (formerly Twitter) B. Facebook C. YouTube D. LinkedIn

Question 4: What is a primary benefit of using Facebook Groups for businesses?

A. Selling products directly B. Building communities around interests or brands C. Sharing long-form articles D. Posting job opportunities

Question 5: Which social media platform is ideal for visual storytelling and influencer collaborations, especially in industries like fashion and travel?

A. Instagram B. LinkedIn C. YouTube D. X (formerly Twitter)

Question 6: What is the purpose of creating a social media content calendar?

A. To track website analytics B. To design graphics for posts C. To manage advertising budgets D. To schedule posts for consistent engagement

Question 7: Which feature on LinkedIn allows businesses to publish long-form content to establish thought leadership?

A. Company Pages B. Sponsored Content C. LinkedIn Articles D. InMail

Question 8: What type of content is most effective on YouTube for engaging audiences?

A. Short-form videos B. Text-based posts C. Long-form videos D. Long-form videos

Question 9: Which platform's 'Reels' feature is designed for short, engaging videos optimized for discovery?

A. Facebook B. Instagram C. LinkedIn D. YouTube

Question 10: What is a key advantage of using X (formerly Twitter) for businesses?

A. Publishing long-form research articles B. Sharing detailed product catalogs C. Hosting professional webinars D. Engaging in real-time conversations and customer support

Question 11: How can businesses utilize YouTube effectively in their social media strategy?

A. By posting text updates B. By sharing infographics C. By conducting written interviews D. By creating and sharing video content to showcase products or services

Question 12: What is the primary focus of organic social media strategies?

A. Paid advertisements B. Building authentic engagement through non-paid content C. Increasing follower count through promotions D. Conducting market research