Digital Marketing

This lesson introduces you to the foundations of digital marketing, including its core principles, channels, and tools.

This lesson equips you with the tools and knowledge to create meaningful, user-centric experiences that drive engagement, conversions, and long-term success.

This lesson highlights the dynamic and ever-evolving nature of SEO, emphasizing that optimization is an ongoing process rather than a one-time task.

In this lesson, you’ll explore how PPC works, including the Google Ads auction system, Quality Score, and different targeting strategies such as keyword, demographic, and location-based targeting.

This lesson bridges the gap between creative storytelling and data-driven advertising. Learners will not only understand how to craft engaging ad copy and visuals but also gain the skills to continuously test and refine their campaigns for maximum impact.

You’ll learn how to create accounts, configure ad settings, select the right campaign objectives, and target the right audiences and gain the knowledge and confidence to create, launch, and analyze paid ad campaigns that drive results.

In this lesson, you’ll explore the major social media platforms—Facebook, Instagram, LinkedIn, X (Twitter), and YouTube—and how to tailor content for each. You'll learn the difference between organic and paid social media strategies, how to create a social media content calendar, and techniques for fostering community engagement.

In this lesson, you’ll learn how to set up, manage, and optimize paid social media ads across Facebook, Instagram, LinkedIn, and YouTube. You’ll gain a deep understanding of different ad formats (carousel, video, lead ads, stories) and how to use advanced targeting to reach the right audience.

In this lesson, you’ll learn how content fits into the sales funnel, the different content types, and how to create a strategic content plan.

In this lesson, you’ll learn how to build and segment an email list, write high-converting email copy, and set up automated drip campaigns.

In this lesson, you’ll learn how ABM differs from traditional B2B marketing and how to identify and prioritize high-value target accounts. You'll explore tools like LinkedIn Ads, HubSpot ABM, and Terminus to execute and manage personalized campaigns.

In this lesson, you’ll learn how to conduct industry and competitor analysis, use competitive intelligence tools like SEMrush and LinkedIn Sales Navigator, and develop buyer personas based on research insights.

In this lesson, you’ll explore the fundamentals of marketing automation, its benefits, and how to implement it effectively. You’ll learn how to set up automated workflows for email, social media, and lead generation using top automation tools like Marketo, HubSpot, and ActiveCampaign.

In this lesson, you’ll learn how to implement performance-based marketing models (CPA, CPL, ROI), track conversions accurately, and optimize attribution models for better campaign insights.

In this lesson, you’ll learn how to integrate different marketing channels, align messaging for consistency, and use data-driven personalization to engage customers effectively.