Quiz: Setting Up and Managing Google Ads

Question 1: Which of the following is NOT a campaign type in Google Ads?

A. Search Ads B. Display Ads C. Video Ads D. Email Ads

Question 2: What is the main benefit of using Google Ads compared to organic SEO?

A. It guarantees long-term ranking in search results B. It provides instant visibility and traffic C. It does not require any budget to run ads D. It eliminates competition in search results

Question 3: What does CPC stand for in Google Ads?

A. Cost Per Click B. Clicks Per Conversion C. Campaign Performance Cost D. Cost Per Conversion

Question 4: Which Google Ads campaign type is best suited for e-commerce businesses showcasing product images and prices?

A. Search Ads B. Display Ads C. Shopping Ads D. Video Ads

Question 5: What is the purpose of Google’s Performance Max campaigns?

A. To automate ad placements across multiple Google networks B. To limit ads only to Google Search C. To focus only on video advertisements D. To manually control where ads are displayed

Question 6: Which of the following is a key advantage of Display Ads?

A. They appear only on Google Search B. They use text-only ads to target users C. They visually engage users on websites, YouTube, and apps D. They guarantee a top-ranking position in search results

Question 7: What is an Ad Group in Google Ads used for?

A. Managing billing and payments B. Grouping related keywords and ads together C. Controlling the overall campaign budget D. Designing ad visuals

Question 8: Which bidding strategy automatically adjusts your bids to maximize conversions?

A. Manual CPC B. Target CPA C. Enhanced CPC D. Fixed Bid

Question 9: What is the purpose of the Quality Score in Google Ads?

A. To measure the likelihood of an ad getting banned B. To indicate the budget required to run an ad C. To calculate how much revenue an ad generates D. To determine how relevant an ad is to users and how much it will cost per click

Question 10: Which component of Google Ads helps advertisers target specific user demographics, locations, and behaviors?

A. Audience Targeting B. Ad Rank C. Ad Extensions D. Bid Adjustments

Question 11: If an advertiser wants their ad to appear on YouTube videos, which campaign type should they choose?

A. Shopping Ads B. Search Ads C. Display Ads D. Video Ads

Question 12: Which Google Ads tool helps measure the effectiveness of ad campaigns by tracking conversions?

A. Google Analytics B. Google Tag Manager C. Google Optimize D. Google AdSense

Question 13: What is the main purpose of negative keywords in a Google Ads campaign?

A. To increase the reach of the ad B. To rank higher in organic search results C. To prevent ads from showing for irrelevant searches D. To reduce the cost of clicks

Question 14: Which metric is the best indicator of how frequently users click on an ad after seeing it?

A. Click-Through Rate (CTR) B. Cost Per Click (CPC) C. Conversion Rate D. Impression Share